One important source of income that is usually not explored is the placing of naming rights. These are the rights that let a complementary organization align itself with your organization by placing its name in a dignified manner on your building or property.

How much can you sell your naming rights for? This depends on many factors, including the type of business or organization you have, your visibility in your community, and many other considerations. Most naming rights that have been placed are in the one-hundred-thousand to multi-million dollar ranges for stadium naming rights. The only effective way to find out what your rights are worth is to conduct a thorough marketing and placement campaign.

But until now the only way to secure a sponsor for your organization was to spend at least twenty-five thousand dollars on a feasibility marketing study, then to spend thousands more on advertising and contracts. There would also be monthly consultation packaging and solicitation fees in the range of $10,000 per month.

These fees would last for at least a few months and could go on for over a year. Then, after you had paid over $70,000 up front in marketing studies and consulting fees, in many instances the consultants would not have found any qualified applicants that would pay for your naming rights.

Now The Naming Rights Association has a truly cost-effective program that takes all of the financial risks in marketing and placing your naming rights. When you join us you just pay a small association fee, and we do all the work and expend all the capital to market your rights to companies both locally and nationally.